Więcej informacji o Marketing in Evolution

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 509 punkty

Opis

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Marketing in Evolution
• Podtytuł: Essays in Honour of Michael J. Baker
• Autor: Neil Hoodd, Susan A Shaw, Neil Hood
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 227
• EAN: 9781349140916
• ISBN: 1349140910
• ID: 03614479
• Wydawca: Palgrave Macmillan
• Waga: 311 g
• Wymiary: 216 × 140 × 14 mm
• Data wydania: 03. July 1996

Ulubione w innej kategorii

---

---

---