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Opis

The authors of The Perfect Meal examine all of the elements that contribute to the diner's experience of a meal (primarily at a restaurant) and investigate how each of the diner's senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner's overall experience. Examples are: * the colour of the plate (visual) * the shape of the glass (visual/tactile) * the names used to describe the dishes (cognitive) * the background music playing inside the restaurant (aural) Novel approaches to understanding the diner's experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

Szczegóły książki

Kategoria Książki po angielsku Technology, engineering, agriculture Other technologies & applied sciences

• Pełny tytuł: Perfect Meal - The Multisensory Science of Food and Dining
• Autor: Charles Spence
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 424
• EAN: 9781118490822
• ISBN: 1118490827
• ID: 02608033
• Wydawca: John Wiley & Sons Inc
• Waga: 856 g
• Wymiary: 239 × 169 × 21 mm
• Data wydania: 03. October 2014

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