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Opis

This book provides a fast track route to mastering all aspects of sales management. It covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focused; and examples and lessons from benchmark companies in hotel management, financial services and pharmaceuticals. It includes a glossary of key concepts and a comprehensive resources guide. "ExpressExec" is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. "ExpressExec" is organised into ten core subject areas making it easy to find the information you need: Innovation; Enterprise; Strategy; Marketing; Finance; Operations and Technology; Organizations; Leading; People; and Life and Work. "ExpressExec" is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Sales Management
• Autor: Patrick Forsyth
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 118
• EAN: 9781841121932
• ISBN: 1841121932
• ID: 05094569
• Wydawca: John Wiley and Sons Ltd
• Waga: 120 g
• Wymiary: 173 × 123 × 10 mm
• Data wydania: 13. December 2001

Ulubione w innej kategorii

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