Zobacz książki o podobnej tematyce

Więcej informacji o Strategic Affiliate Marketing

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 284 punkty

Opis

This guide, for both practitioners and academics, focuses on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so and investigate how to optimize resources once fully active in this area. This book focuses on how to build long term relationships with online partners, while gaining value and optimizing resources. As such, it should be of special interest to academics and students of management, marketing and business. Online advertisers and online media should also find this a valuable tool with which to understand the potential of their online return of investment.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Strategic Affiliate Marketing
• Autor: Simon Goldschmidt, Sven Junghagen, Uri Harris
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 192
• EAN: 9781843763901
• ID: 04855362
• Wydawca: Edward Elgar Publishing Ltd
• Waga: 476 g
• Wymiary: 234 × 156 × 19 mm
• Data wydania: 29. July 2003

Ulubione w innej kategorii

---

---

---