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Brands

Code: 06673198

Brands

by Marcel Danesi

Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to ... more

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Book synopsis

Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaigns; and the anti-brand movement.

Book details

Book category Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

216.98 zł

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