Code: 04208615
A concise and authoritative overview of current thinking, condensing the ideas in a range of profiled published work into a clear and accurate guide for managers and students. A vital resource that will save hundreds of hours of r ... more
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A concise and authoritative overview of current thinking, condensing the ideas in a range of profiled published work into a clear and accurate guide for managers and students. A vital resource that will save hundreds of hours of reading time. See also the companion volume }Marketing Greatest Hits{ also published this month.
Book category Books in English Economics, finance, business & management Business & management
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