Code: 09075609
Buyology Verdades Y Mentiras De Por Qué
by MARTIN LINDSTROM
¿Cuánto sabemos acerca de por qué compramos? Un anuncio cautivador, un eslogan llamativo? Lindstrom presenta los sorprendentes e innovadores hallazgos de tres años de investigación sobre el comportamiento de2000 voluntarios de tod ... more
- Language:
English - Binding: Paperback
- Number of pages: 224
Publisher: Agapea Factory, 2012
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37.06 zł
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Book synopsis
¿Cuánto sabemos acerca de por qué compramos? Un anuncio cautivador, un eslogan llamativo? Lindstrom presenta los sorprendentes e innovadores hallazgos de tres años de investigación sobre el comportamiento de2000 voluntarios de todo el mundo mientras se les mostraban diversosanuncios, logotipos, marcas y productos.El mayor estudio sobre lainfluencia del Marketing en nuestras mentes
Book details
37.06 zł
- Full title: Buyology Verdades Y Mentiras De Por Qué
- Author: MARTIN LINDSTROM
- Language: English
- Binding: Paperback
- Number of pages: 224
- EAN: 9788498751727
- ID: 09075609
- Publisher: Agapea Factory
- Weight: 151 g
- Dimensions: 210 × 150 × 22 mm
- Published: 2012
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