Code: 11067746
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? ... more
81.69 zł
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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral?
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
81.69 zł
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