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Book synopsis

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

Book details

Book category Books in English Society & social sciences Society & culture: general Social issues & processes

• Full title: Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture
• Author: Stuart Ewen
• Language: English
• Binding: Paperback
• Number of pages: 272
• EAN: 9780465021550
• ISBN: 0465021557
• ID: 04613235
• Publisher: Basic Books
• Weight: 316 g
• Dimensions: 204 × 129 × 18 mm
• Date of publishing: 01. June 2001

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