Code: 18382446
Choice Factory
by Richard Shotton
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the scie ... more
- Language:
English - Binding: Paperback
- Number of pages: 220
Publisher: Harriman House Publishing, 2018
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70.41 zł
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Book synopsis
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
Book details
Book category Books in English Society & social sciences Psychology Psychological theory & schools of thought
70.41 zł
- Full title: Choice Factory
- Author: Richard Shotton
- Language: English
- Binding: Paperback
- Number of pages: 220
- EAN: 9780857196095
- ISBN: 085719609X
- ID: 18382446
- Publisher: Harriman House Publishing
- Weight: 354 g
- Dimensions: 217 × 141 × 15 mm
- Date of publishing: 12. February 2018
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