Code: 04216028
Why We Buy
by Paco Underhill
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edg ... more
- Language:
English - Binding: Paperback
- Number of pages: 306
Publisher: Harper Collins Publishers, 2008
- More about this
81.18 zł
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Book synopsis
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world's emerging markets.
Book details
Book category Books in English Society & social sciences Psychology Psychological theory & schools of thought
81.18 zł
- Full title: Why We Buy
- Author: Paco Underhill
- Language: English
- Binding: Paperback
- Number of pages: 306
- EAN: 9781416595243
- ISBN: 1416595244
- ID: 04216028
- Publisher: Harper Collins Publishers
- Weight: 260 g
- Dimensions: 212 × 141 × 20 mm
- Date of publishing: 30. December 2008
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