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Book synopsis

Essay aus dem Jahr 2013 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, einseitig bedruckt, Note: 1, University of Bath, Sprache: Deutsch, Abstract: This paper examines three key corporate social responsibility (CSR) issues Ben & Jerry s faces and critically evaluates the nature and degree of the company s responsibilities in relation to each issue. Ben & Jerry s response to each issue will be analysed, and critically evaluated based on CSR theories and evidenced the behaviour of the company. Finally, recommendations are proposed as to how Ben & Jerry s can overcome these issues.

Book details

Book category Books in English Economics, finance, business & management Business & management

• Full title: Corporate Social Responsibility
• Subtitle: Ben & Jerry's: Analysis of CSR Theories & CSR strategies at Ben & Jerry's
• Author: James Carter
• Language: English
• Binding: Paperback
• Number of pages: 20
• EAN: 9783656422792
• ISBN: 3656422796
• ID: 05283924
• Publisher: Grin Publishing
• Weight: 58 g
• Dimensions: 254 × 178 × 8 mm
• Date of publishing: 03. May 2013

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