Code: 04017098

Critical Mass

Name: Critical Mass
Brand: Cornerstone
SKU: 04017098
Price: 52.38 PLN
Availability: BackOrder

by Philip Ball

Language: English
Binding: Paperback
Number of pages: 656
Publisher: Cornerstone, 2005
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52.38 zł

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Book synopsis

Is there a 'physics of society'? Philip Ball's investigation into human nature ranges from Hobbes and Adam Smith to modern work on traffic flow and market trading, across economics, sociology and psychology. Ball shows how much of human behaviour we can understand when we cease trying to predict and analyse the behaviour of individuals and look to the impact of hundreds, thousands or millions of individual human decisions, in circumstances in which human beings both co-operate and conflict, when their aggregate behaviour is constructive and when it is destructive. By perhaps Britain's leading young science writer, this is a deeply thought-provoking book, causing us to examine our own behaviour, whether in buying the new Harry Potter book, voting for a particular party or responding to the lures of advertisers.