Code: 04010308
Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
by Margaret Mark, Carol S. Pearson
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious ... more
- Language:
English - Binding: Hardback
- Number of pages: 400
Publisher: McGraw-Hill Education - Europe, 2001
- More about this
125.60 zł
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Book synopsis
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Book details
Book category Books in English Society & social sciences Psychology Social, group or collective psychology
125.60 zł
- Full title: Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
- Author: Margaret Mark, Carol S. Pearson
- Language: English
- Binding: Hardback
- Number of pages: 400
- EAN: 9780071364157
- ISBN: 0071364153
- ID: 04010308
- Publisher: McGraw-Hill Education - Europe
- Weight: 634 g
- Dimensions: 233 × 157 × 34 mm
- Date of publishing: 16. February 2001
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