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Book synopsis

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Book details

Book category Books in English Economics, finance, business & management Business & management Business innovation

• Full title: Designing for Growth
• Author: Jeanne Liedtka
• Language: English
• Binding: Hardback
• Number of pages: 248
• EAN: 9780231158381
• ISBN: 0231158386
• ID: 04365275
• Publisher: Columbia University Press
• Weight: 730 g
• Dimensions: 223 × 183 × 24 mm
• Date of publishing: 28. June 2011

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