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Book synopsis

Frugal innovation is one way that companies can create high-quality products with limited resources. Once the preserve of business in less developed markets, companies across the globe are now seeking ways to appeal to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. The book gives an overview of the principles, perspectives and techniques behind frugal innovation, offering a blueprint for leaders and managers on how to profit from doing more with less. It explains how to: 1. Embrace the first principle of frugal innovation: engage and iterate. 2. Flex assets to satisfy the demands of customers faster, better and more cheaply. 3. Create sustainable solutions. 4. Shape customer behaviour. 5. Engage prosumers. 6. Make innovative friends.

Book details

Book category Books in English Economics, finance, business & management Business & management Business innovation

• Full title: Frugal Innovation
• Author: Navi Radjou, Jaideep Prabhu
• Language: English
• Binding: Paperback
• Number of pages: 252
• EAN: 9781781253755
• ISBN: 978-1781253755
• ID: 02600529
• Publisher: Profile Books
• Weight: 330 g
• Dimensions: 215 × 134 × 20 mm
• Date of publishing: 04. December 2014

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