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Book synopsis

"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

Book details

Book category Books in English Health & personal development Self-help & personal development Popular psychology

• Full title: influence
• Author: Robert B Cialdini
• Language: English
• Binding: Paperback
• Number of pages: 336
• EAN: 9780061241895
• ISBN: 006124189X
• ID: 04008731
• Publisher: Harper Collins Publishers
• Weight: 290 g
• Dimensions: 203 × 140 × 25 mm
• Date of publishing: 01. February 2007

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