Org Design for Design Orgs / Libristo.pl
Org Design for Design Orgs

Code: 10017243

Org Design for Design Orgs

by Peter Merholz, Kristin Skinner

Traditional models of in-house design organizations (typically marketing design) don't perform well for digital product design, and there's a lot of confusion around evolving models of organization: Should it be centralized or dec ... more

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Book synopsis

Traditional models of in-house design organizations (typically marketing design) don't perform well for digital product design, and there's a lot of confusion around evolving models of organization: Should it be centralized or decentralized? Embedded? Singular or shared creative leadership? This practical book provides the answers you need.

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Book category Books in English Computing & information technology Graphical & digital media applications Web graphics & design

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