Social Media in South India / Libristo.pl
Social Media in South India

Code: 15810310

Social Media in South India

by SHRIRAM VENKATRAMAN

The first ethnographic study to explore use of social media in the everyday lives of people in Tamil Nadu,Social Media in South Indiaprovides an understanding of this subject in a region experiencing rapid transformation. The infl ... more

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Book synopsis

The first ethnographic study to explore use of social media in the everyday lives of people in Tamil Nadu,Social Media in South Indiaprovides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in

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Book category Books in English Society & social sciences Society & culture: general Media studies

87.03 zł

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