Kod: 04954703
This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. * This book presents a focused approach to strategic management theory. * Outlines the basics of a behav ... więcej
467.38 zł
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This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. * This book presents a focused approach to strategic management theory. * Outlines the basics of a behavioral approach to strategic management. * Examines assumptions of rationality and equilibrium and the problems they create. * Considers how a behavioral approach relates to a number of conventional approaches.
Kategoria Książki po angielsku Economics, finance, business & management Business & management Business strategy
467.38 zł
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