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Opis

This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence. The text builds on a sound conceptual foundation, and draws heavily on the authora s practical experience.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Business competition

• Pełny tytuł: Competitor Analysis - Turning Intelligence into Success
• Autor: David Hussey, Per V. Jenster
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 296
• EAN: 9780471499916
• ISBN: 0471499919
• ID: 04891826
• Wydawca: John Wiley & Sons Inc
• Waga: 464 g
• Wymiary: 228 × 157 × 18 mm
• Data wydania: 07. November 2000

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