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Opis

The Fine Art of Innovation is positioned in the fields of strategic management and marketing management. It aims to fill a vacuum in the business literature with regard to the insights and lessons for the world of business from the creative arts in the areas of innovation and creativity management. This is an under researched area, despite the global recognition and success of many of the creative artists featured in the text. Art is big business.§The book has been written for a global audience, and draws on case studies and examples from around the world. Many of the case studies mentioned in the book are recognized across borders, and the lessons communicated in the text are equally relevant for business managers in both developed and emerging markets.§The authors draw on case studies they use currently on highly successful executive teaching programs, and with with international executive audiences at internationally-renowned business schools such as London Business School, IMD and ESMT.§The authors speak and consult for the following companies: Deutsche Bank, IBM, Nokia and Vodafone

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Business strategy

• Pełny tytuł: Fine Art of Success - How Learning Great Art Can Create Great Business
• Autor: Anderson
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 200
• EAN: 9780470661062
• ISBN: 0470661062
• ID: 04380086
• Wydawca: John Wiley & Sons Inc
• Waga: 424 g
• Wymiary: 234 × 160 × 20 mm
• Data wydania: 22. December 2010

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