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Opis

The author, a leading travel industry expert, has spent 25 years compiling data for this book. Beginning with an overview of the leisure travel market, he then presents a psychologically based allocentrism-psychocentrism framework that explains why people do or do not travel, their various types of vacations, expectations and sources of dissatisfaction. Also included are numerous ways in which hotels, tour operators, airlines, travel agencies, car rentals, food services and other businesses can protect themselves during down swings and even prosper.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Service industries

• Pełny tytuł: Leisure Travel
• Podtytuł: Making it a Growth Market...Again!
• Autor: Stanley C. Plog
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 256
• EAN: 9780471529521
• ISBN: 0471529524
• ID: 04891981
• Wydawca: John Wiley & Sons Inc
• Waga: 558 g
• Wymiary: 238 × 162 × 22 mm
• Data wydania: 12. September 1991

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