Kod: 01989813
Luxury brands like the world to think they are above mass marketing; that they can rely only on prestige, status and inherent quality to gain and retain their customers' loyalty. The truth couldn't be more different. In this cutti ... więcej
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Luxury brands like the world to think they are above mass marketing; that they can rely only on prestige, status and inherent quality to gain and retain their customers' loyalty. The truth couldn't be more different. In this cutting-edge and revealing book, Sicard redefines the concept of luxury for the first time, challenging the traditional and outdated beliefs that are manifested across society at large; instead taking a historical approach to understanding what luxury really is. Based on her own research, Sicard then presents a brand new model for creating luxury campaigns, termed 'Swerve Theory', which outlines the methods that brands can use to convince customers that they are a cut above the mainstream.
Kategoria Książki po angielsku Economics, finance, business & management Business & management Business strategy
231.99 zł
Od roku 2008 obsłużyliśmy wielu miłośników książek, ale dla nas każdy był tym wyjątkowym.
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