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Opis

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Business strategy

• Pełny tytuł: Short Introduction to Strategic Management
• Autor: Torben Juul Andersen
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 316
• EAN: 9781107031364
• ISBN: 1107031362
• ID: 01260993
• Wydawca: Cambridge University Press
• Waga: 510 g
• Wymiary: 216 × 140 × 19 mm
• Data wydania: 01. August 2013

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