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Opis

In today's business environment, the most important weapon in any company's arsenal is not its products or services but its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all the stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, both inside and outside the firm, to everything the company provides and stands for. Drawing from their firm's sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, the authors present a practical model for hard-wiring stakeholder management into strategy and reaping the rewards, through continuous innovation and profitable growth.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Business strategy

• Pełny tytuł: Stakeholder Power
• Autor: Steven Walker
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 272
• EAN: 9780738206837
• ISBN: 0738206830
• ID: 04668175
• Wydawca: Perseus Books
• Waga: 425 g
• Wymiary: 155 × 230 × 18 mm
• Data wydania: 01. June 2002

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