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Opis

The Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Adidas, Colette, Converse, Starbucks, H&M, Nike, Isse Miyake, Lacoste, Levis, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nikes featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts. Richly illustrated, The Big Brand Theory is an indispensable guide through a variety of industries to reveal what really works in the world of branding.

Szczegóły książki

Kategoria Książki po angielsku The arts Industrial / commercial art & design Graphic design

• Pełny tytuł: The Big Brand Theory
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 256
• EAN: 9781584234456
• ID: 01430119
• Wydawca: Gingko Press
• Waga: 1408 g
• Wymiary: 280 × 209 × 20 mm
• Data wydania: 15. November 2011

Ulubione w innej kategorii

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