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Opis

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Service industries

• Pełny tytuł: Tourism and Leisure Experience
• Podtytuł: Consumer and Managerial Perspectives
• Autor: Michael Morgan, Peter Lugosi, J. R. Brent Ritchie
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 264
• EAN: 9781845411497
• ISBN: 1845411498
• ID: 05096942
• Wydawca: Channel View Publications Ltd
• Waga: 524 g
• Wymiary: 234 × 162 × 20 mm
• Data wydania: 01. September 2010

Ulubione w innej kategorii

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