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Book synopsis

The 7 Principles of complete Co-Creation presents a unique and practical view on co-creation. It introduces the term ‘Complete Co-Creation’, in which structural, constructive cooperation with the end-user is a key element. Illustrated by various international case studies, it makes a strong case for placing end-users at the core of any co-creation process. It answers the question how to involve end-users and other relevant parties to create sustainable value through effective and complete co-creation.

Book details

Book category Books in English Economics, finance, business & management Business & management Business negotiation

• Full title: 7 Principles of Complete Co-Creation
• Author: Stefanie Jansen, Maarten Pieters
• Language: English
• Binding: Paperback
• Number of pages: 208
• EAN: 9789063694739
• ISBN: 9063694733
• ID: 16018348
• Publisher: BIS Publishers B.V.
• Weight: 428 g
• Dimensions: 181 × 231 × 17 mm
• Date of publishing: 26. October 2017

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