Code: 13483077
Behavioural Economics: A Very Short Introduction
by Michelle Baddeley
Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impul ... more
- Language:
English - Binding: Paperback
- Number of pages: 168
Publisher: Oxford University Press, 2017
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43.10 zł
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Book synopsis
Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
Book details
Book category Books in English Society & social sciences Psychology Psychological theory & schools of thought
43.10 zł
- Full title: Behavioural Economics: A Very Short Introduction
- Author: Michelle Baddeley
- Language: English
- Binding: Paperback
- Number of pages: 168
- EAN: 9780198754992
- ISBN: 9780198754992
- ID: 13483077
- Publisher: Oxford University Press
- Weight: 150 g
- Dimensions: 173 × 118 × 10 mm
- Date of publishing: 26. January 2017
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