Code: 01336059
The purpose of this book is to provide a framework for understanding the complex and multi-faceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by dev ... more
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The purpose of this book is to provide a framework for understanding the complex and multi-faceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognises the importance of sustainability for long-term success.
Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries
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