Code: 01201573
Emotional UX
by Kelly Goto
Over the past decade, usability has become mainstream. We are finally at a point with technology where most products meet a minimum level of usability, and we have reached a new transition point. Usability alone isn't enough: our ... more
- Language:
English - Binding: Paperback
- Number of pages: 240
Publisher: Pearson Education, 2013
- More about this
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Book synopsis
Over the past decade, usability has become mainstream. We are finally at a point with technology where most products meet a minimum level of usability, and we have reached a new transition point. Usability alone isn't enough: our products need to engage customers on a truly emotional level. In this book, Goto shares contextual research methods for discovering unmet needs, drawn from the rich traditions of ethnography, user experience, and sensory engineering. This methodology fuses practical and emotional design to create compelling products in an accessible, feasible manner.
Book details
Book category Books in English Computing & information technology Graphical & digital media applications Web graphics & design
- Full title: Emotional UX
- Author: Kelly Goto
- Language: English
- Binding: Paperback
- Number of pages: 240
- EAN: 9780321833532
- ISBN: 0321833538
- ID: 01201573
- Publisher: Pearson Education
- Dimensions: 254 × 203 mm
- Date of publishing: 09. July 2013
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