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Book synopsis

Since the first edition of this widely acclaimed text the landscape of Golf Tourism has changed considerably. A focus on family holidays has emerged, with an increased emphasis on the customization of vacations. Marketers are more inventive, packaging golf with wine, cycling, food and spas. Expectations have also increased in terms of customer service and value for money, and technology and social media have revolutionized both the decision-making process and booking procedures for golf holidays. Golf continues to represent the largest sports-related travel market valued at GBP30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000 courses. Golf Tourism is the leading text for both students and practitioners and the completely updated and revised new edition discusses the latest issues.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries

• Full title: Golf Tourism
• Author: Simon Hudson, Louise Hudson
• Language: English
• Binding: Hardback
• Number of pages: 304
• EAN: 9781908999931
• ID: 05029397
• Publisher: Goodfellow Publishers Limited
• Dimensions: 234 × 156 mm
• Date of publishing: 31. January 2014

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