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Book synopsis

Hospitality Marketing provides a unique and highly contextual introduction to this core subject. Unlike many competitors that cater for a much broader audience, the core principles are explained and illustrated exclusively within the context of the hospitality industry. Not only does this help students learn, it also prepares them more effectively for a career. The text is supported with a suite of ancillaries that will help teachers integrate the content within their classes as well as save them time testing and evaluating their students learning. Significantly updated from the previous edition, it contains expanded coverage of hot topics such as sustainable marketing, corporate social responsibility, relationship marketing and the marketing environment.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries

• Full title: Hospitality Marketing
• Author: David Bowie
• Language: English
• Binding: Paperback
• Number of pages: 448
• EAN: 9780080967912
• ISBN: 0080967914
• ID: 04353511
• Publisher: Elsevier Books
• Weight: 942 g
• Dimensions: 246 × 193 × 24 mm
• Date of publishing: 01. March 2011

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