International Cases in Tourism Management / Libristo.pl
International Cases in Tourism Management

Code: 06698550

International Cases in Tourism Management

by John Swarbrooke

Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such ... more

310.87 zł


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Book synopsis

Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries

310.87 zł

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