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Book synopsis

§ An original workbook companion to the acclaimed business bestseller The Back of the Napkin §Dan Roam's The Back of the Napkin , a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.§The companion workbook, Unfolding the Napkin , helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world."§The workbook teaches readers how to:§- Improve their three "built-in" visual problem solving tools.§- Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.§- Instantly improve their visual imaginations.§- Learn how to recognize the type of problem to choose the best visual solution.§If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.§

Book details

Book category Books in English Economics, finance, business & management Business & management

• Full title: Unfolding The Napkin
• Author: Dan Roam
• Language: English
• Binding: Paperback
• Number of pages: 320
• EAN: 9781591843191
• ISBN: 1591843197
• ID: 05259621
• Publisher: Penguin Putnam Inc
• Weight: 646 g
• Dimensions: 256 × 210 × 20 mm
• Date of publishing: 29. December 2009

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