Analysis of W. Chan Kim and Renee Mauborgne's / Libristo.pl
Analysis of W. Chan Kim and Renee Mauborgne's

Code: 16737114

Analysis of W. Chan Kim and Renee Mauborgne's

by Andreas Mebert

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies ... more

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Book synopsis

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space.

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Book category Books in English Economics, finance, business & management Business & management Business studies: general

38.77 zł

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