Code: 08771967
Scientific Advertising
by Claude Hopkins
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Thi ... more
- Language:
English - Binding: Paperback
- Number of pages: 88
Publisher: Merchant Books, 2014
- More about this
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Book synopsis
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
40.52 zł
- Full title: Scientific Advertising
- Author: Claude Hopkins
- Language: English
- Binding: Paperback
- Number of pages: 88
- EAN: 9781603866361
- ISBN: 9781603866361
- ID: 08771967
- Publisher: Merchant Books
- Weight: 148 g
- Dimensions: 230 × 154 × 6 mm
- Date of publishing: 12. February 2014
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