Code: 11479291
Neuro Design
by Darren Bridger
Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Goo ... more
- Language:
English - Binding: Paperback
- Number of pages: 264
Publisher: Kogan Page Ltd, 2017
- More about this
131.86 zł
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Book synopsis
Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
131.86 zł
- Full title: Neuro Design
- Subtitle: Understanding the Supply Chain
- Author: Darren Bridger
- Language: English
- Binding: Paperback
- Number of pages: 264
- EAN: 9780749478889
- ISBN: 0749478888
- ID: 11479291
- Publisher: Kogan Page Ltd
- Weight: 418 g
- Dimensions: 233 × 156 × 14 mm
- Date of publishing: 03. February 2017
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