Code: 18843059
Understanding the Marketing Exceptionality of Prestige Perfumes
by Horoszko Nithda, David Moskowitz, Howard Moskowitz
Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother's perfume or the body spray they wore as a teen. Despite huge marketing budgets, ... more
- Language:
English - Binding: Hardback
- Number of pages: 188
Publisher: Taylor & Francis Ltd, 2018
- More about this
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Book synopsis
Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother's perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of establi
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Distributive industries
361.84 zł
- Full title: Understanding the Marketing Exceptionality of Prestige Perfumes
- Author: Horoszko Nithda, David Moskowitz, Howard Moskowitz
- Language: English
- Binding: Hardback
- Number of pages: 188
- EAN: 9781138580787
- ISBN: 9781138580787
- ID: 18843059
- Publisher: Taylor & Francis Ltd
- Weight: 366 g
- Dimensions: 225 × 144 × 19 mm
- Date of publishing: 27. March 2018
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