Code: 19654974
Retail Disruptors
by Jan-Benedict Steenkamp, Laurens Sloot
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
- Language:
English - Binding: Paperback
- Number of pages: 264
Publisher: Kogan Page Ltd, 2018
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Book synopsis
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Distributive industries
177.29 zł
- Full title: Retail Disruptors
- Author: Jan-Benedict Steenkamp, Laurens Sloot
- Language: English
- Binding: Paperback
- Number of pages: 264
- EAN: 9780749483470
- ISBN: 9780749483470
- ID: 19654974
- Publisher: Kogan Page Ltd
- Weight: 420 g
- Dimensions: 158 × 234 × 15 mm
- Date of publishing: 03. October 2018
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