Code: 35365094
Visual Merchandising Fourth Edition
by Tony Morgan
Visual Merchandising behandelt sowohl die Schaufenstergestaltung als auch das In-Store-Design sowie alle anderen Elemente, real oder virtuell, die verwendet werden, um das moderne Einzelhandelserlebnis zu verbessern. Anhand einer ... more
- Language:
English - Binding: Paperback
- Number of pages: 224
Publisher: Laurence King Publishing, 2021
- More about this
139.01 zł
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Book synopsis
Visual Merchandising behandelt sowohl die Schaufenstergestaltung als auch das In-Store-Design sowie alle anderen Elemente, real oder virtuell, die verwendet werden, um das moderne Einzelhandelserlebnis zu verbessern. Anhand einer Reihe von Geschäften - von Modeimperien bis hin zu kleinen Outlets - bietet das Buch praktische Ratschläge. Es enthüllt alles, was es über die neueste Technologie, Schaufensterpuppen, Requisiten etc. zu wissen gibt. Es untersucht auch die Psychologie und die sich ständig ändernden Trends hinter dem Verbraucherverhalten. Enthält Farbfotografien, Diagramme von Grundrissen, Fallstudien und ein Glossar der in der Branche verwendeten Begriffe.
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Distributive industries
139.01 zł
- Full title: Visual Merchandising Fourth Edition
- Author: Tony Morgan
- Language: English
- Binding: Paperback
- Number of pages: 224
- EAN: 9781913947323
- ISBN: 1913947327
- ID: 35365094
- Publisher: Laurence King Publishing
- Weight: 982 g
- Dimensions: 215 × 279 × 18 mm
- Date of publishing: 18. November 2021
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