Code: 02399432
The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's ... more
71.97 zł
RRP: 82.80 zł
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The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
71.97 zł
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