Billion-Dollar Branding / Libristo.pl
Billion-Dollar Branding

Code: 08801437

Billion-Dollar Branding

by Blaine Parker

Ask 10 people what branding is. You'll get 10 different answers. Mainly, those answers will be about things like logos, colors, fonts, jingles, or ads. The only apparent truth: Branding is the single most misunderstood concept in ... more

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Book synopsis

Ask 10 people what branding is. You'll get 10 different answers. Mainly, those answers will be about things like logos, colors, fonts, jingles, or ads. The only apparent truth: Branding is the single most misunderstood concept in American marketing. But for the businesses who understand brand, life becomes much easier --- and much more profitable.

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing

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