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Book synopsis

Cases on Innovations in Educational Marketing: Transnational and Technological Strategies addresses the prominent issues involved in marketing these new educational approaches that are revolutionizing the entire education sector. The institutions highlighted in these cases are emerging as educational corporate entities with a bouquet of academic programs as products endeavoring to augment their presence worldwide with innovative technological and transnational strategies. This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Cases on Innovations in Educational Marketing
• Subtitle: Transnational and Technological Strategies
• Author: Siran Mukerji, Purnendu Tripathi
• Language: English
• Binding: Hardback
• Number of pages: 350
• EAN: 9781609605995
• ISBN: 9781609605995
• ID: 06312389
• Publisher: IGI Global
• Weight: 1245 g
• Dimensions: 286 × 221 × 26 mm
• Date of publishing: 30. June 2011

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