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Book synopsis

In "CRM", Jeffrey Peel defines customer relationship management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm. It defines the nature of new CRM niche solutions and provides entirely new types of functionality that mesh seamlessly. It describes solutions focused solely on the needs of the customer.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: CRM
• Subtitle: Redefining Customer Relationship Management
• Author: Jeffrey Peel
• Language: English
• Binding: Hardback
• Number of pages: 217
• EAN: 9781555582630
• ID: 04807508
• Publisher: Digital Press
• Weight: 398 g
• Dimensions: 235 × 178 × 11 mm
• Date of publishing: 31. May 2002

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