Code: 04010372
Customer Relationship Management
by Kirstin L Anderson
As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, w ... more
- Language:
English - Binding: Paperback
- Number of pages: 176
Publisher: McGraw-Hill Education - Europe, 2001
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95.86 zł
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Book synopsis
As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
95.86 zł
- Full title: Customer Relationship Management
- Author: Kirstin L Anderson
- Language: English
- Binding: Paperback
- Number of pages: 176
- EAN: 9780071379540
- ISBN: 0071379541
- ID: 04010372
- Publisher: McGraw-Hill Education - Europe
- Weight: 274 g
- Dimensions: 228 × 151 × 14 mm
- Date of publishing: 16. October 2001
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