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Book synopsis

Sewell first revealed the secret of getting customers to return again and again in the original "Customers for Life." A lively, down-to-earth narrative, it became a bestseller. Building on that solid foundation, this expanded edition features five new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Customers for Life
• Subtitle: How to Turn That One-Time Buyer into a Lifetime Customer
• Author: Paul Brown, Carl Sewell
• Language: English
• Binding: Paperback
• Number of pages: 240
• EAN: 9780385504454
• ISBN: 0385504454
• ID: 09232535
• Publisher: Bantam Doubleday Dell Publishing
• Weight: 196 g
• Dimensions: 141 × 208 × 19 mm
• Date of publishing: 19. November 2002

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