Code: 13598358
Digital Advertising
by Shelly Rodgers
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theo ... more
- Language:
English - Binding: Paperback
- Number of pages: 466
Publisher: Taylor & Francis Ltd, 2017
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Book synopsis
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practic
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
373.45 zł
- Full title: Digital Advertising
- Author: Shelly Rodgers
- Language: English
- Binding: Paperback
- Number of pages: 466
- EAN: 9781138654457
- ISBN: 9781138654457
- ID: 13598358
- Publisher: Taylor & Francis Ltd
- Weight: 696 g
- Dimensions: 232 × 157 × 26 mm
- Date of publishing: 27. February 2017
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