Code: 09485167
Driving Demand
by Carlos Hidalgo
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients ... more
- Language:
English - Binding: Hardback
- Number of pages: 204
Publisher: Palgrave Macmillan, 2015
- More about this
205.87 zł
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Book synopsis
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
205.87 zł
- Full title: Driving Demand
- Author: Carlos Hidalgo
- Language: English
- Binding: Hardback
- Number of pages: 204
- EAN: 9781137526786
- ISBN: 1137526785
- ID: 09485167
- Publisher: Palgrave Macmillan
- Weight: 508 g
- Dimensions: 162 × 243 × 21 mm
- Date of publishing: 21. October 2015
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